Przekrój is a legend of the Polish press. In accordance with its first advertising slogan, it truly was a ‘window on the world’ in Poland under the socialist regime. It promoted contemporary Western culture, sought and supported Polish talents, created new tastes rather than pleasing those existing at the time. The magazine collaborated with a gamut of Poland’s most important artists and other people from the world of culture, many of its columns acquiring a cult status. The first issue appeared on the 15th of April 1945, while the last was brought out 68 years later, in September 2013.
In 2016, Przekrój hit the shelves in the new form of a social-cultural quarterly. Przekrój features interviews with philosophers, writers and artists, texts documenting people’s lives (and not only those in big cities), articles elucidating processes which govern life. Przekrój follows developments in the fields of literature, film, theatre and art — in Poland and abroad — in its characteristic, cross-sectional manner (in Polish, ‘przekrój’ means ‘cross-section’), combining seriousness with satire.
SZUSTOW. KULTURA I KOMUNIKACJA is responsible for the communication strategy and production of the Przekrój Quarterly campaign.
Cooperation period: since October 2016.