The Museum of Modern Art in Warsaw was established in 2005. It carries out research programmes related to the modern art history. Its public offering is centered around visual arts, graphics, design and architecture. One of the Museum’s key activities is collecting art pieces.

Andrzej Wróblewski (1927–1957) — prominent Polish artist, author of formal experiments touching upon abstraction. On the one hand, he was a painter involved in social realism, on the other — he created a particularly convincing image of war and human degradation. Despite his premature death at the age of thirty, he remains among the most influential Polish postwar artists.

Exhibition Andrzej Wróblewski: Recto/Verso 1948–1949, 1956–1957 in the Museum of Modern Art opened a worldwide series of exhibitions presenting the author’s artistic production, focused on two-sided paintings (painted on both sides of the canvas). After Warsaw, the exposition was moved to the prestigious Museo Nacional Centro de Arte Reina Sofía in Madrid, where it aroused widespread interest and got excellent reviews.

The exhibition followed from a research seminar and an international conference devoted to Wróblewski, organised by the Museum of Modern Art in 2012 and 2013. The role of the curator was entrusted to Eric de Chassey, a French researcher of postwar paintings, director of the French Academy in Rome. While selecting works for the exhibition, de Chassey was guided by two questions: about the character of the two-sided works of the artist, rarely exhibited spatially as independent pictures on both sides of one canvas; and about the comprehensibility of Wróblewski’s art for international audience.

SZUSTOW. KULTURA I KOMUNIKACJA was responsible for the development and implementation of the communication  strategy for the exhibition in the Museum of Modern Art in Warsaw.

Cooperation period: January 2015–June 2015.